Platforms - SOCIAL NETWORKING!

Social networking is now about the biggest thing in a young persons life and now its not only young "technology geeks" that are hooked on a social network site. Its about every person with access to a computer.

  Currently the biggest and most used social network site is of course FACEBOOK. These are just some of the many impressive figures facebook has;
- Facebook has more than 500 million active users.
- The average user has 130 friends
- People spend over 700 billion minutes a month on facebook
- More than 30 billion bit of content (web links, news stories, blog posts notes, photo albums etc.) shared each month.
- Every month more than 70% of facebook users engage with platform applications.
- More than one million websites integrate with facebook.

These alone show hoe popular facebook is and how it is an ever growing site. So many different companies are realising how facebook can be easily used to advertise upcoming event and even in our case upcoming radio stations and shows.
Going back to the second statistic, if everyone in a radio company advertise their radio station as a group of facebook that has already reached thousands of people. Getting new people to tune in and engage with the radio show and this can then go further until new, unknown listeners are tuning in.
As this is free this is probably one of the cheapest and also one of the most effective ways to advertise a radio show.

  Also the new up and coming TWITTER! Twitter is also for anyone and everyone. It is however a lot simpler than facebook. Like facebook you can create you own profile and have your own picture but twitter is all about posting "tweets". These are almost like status', a short sentence or event that is posted to any followers. Twitters main aim, is to keep people informed, be it something a silly as a traffic jam, that must have dress has gone on sale, or just a pick me up it can be put on twitter and in our case we can post any updates or upcoming things to perspective listeners, clients or anyone we feel like.

Twitter even has a site purely for business on twitter: http://business.twitter.com/twitter101/


I think social network sites would be the best way we could advertise and as well all have at least one acount to a social network site we would be able to advertise are radio shows easily. Every current radio station advertises on facebook and with our audience demographic it seems like the most logical place for us to advertise on too.

Bibliogrophy (from top to bottom)
- http://www.facebook.com/press/info.php?statistics