Other relevant audience profiles and figures

Whilst looking into audiences for our radio shows i also looked into other radio shows listen figures.

For example:

BBC Radio 1: 
- 1.9 average hours per head
- Reach percent = 29
- Average hours per listener = 8.9
- Total hours = 95,729

Classic FM: 
- 0.7 average hours per head
- Reach percent = 11
- Average hours per listener - 0.6
- Total Hours = 37,288

As you can see these are two very different shows and the general feeling over the rajar figures is that the younger shows generally have better figures. Meaning that maybe our Tea and Toast Show will be better.